Ingredients and traditional marketing tools are the same, but what we cook gets your customers lined up to taste your products.
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Pay-per-click advertising is a key component of digital marketing services like search engine optimization, is a must if you are a business looking to enhance your online presence with a digital marketing company. No one will know about your online presence or online reputation unless you reach potential customers through digital channels, bypassing traditional marketing.
Organic content on social media channels does not bring you leads or sales unless the content becomes viral. Time and over, we have experienced this in the digital marketing business, and unless you run PPC campaigns to reach potential clients, you are paving the way for your competition to get ahead of you.
Search Engine Optimisation is a long game, and when you get it right, you will have unlimited traffic without paying for marketing through Search Engines.
We help businesses acquire clients by targeting specific key phrases that bring sales. In SEO, you could get lost in optimizing your website for the wrong phrases, which will bring traffic but not sales, failing to meet business objectives at a cost.
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Classic Sri Lanka is the inbound tour operating arm of Classic Travels which is...
PPC (Pay-Per-Click) is when you pay a fee once a user clicks an ad. PPC is commonly associated with search engine advertising. Search engines such as Google and Bing charge you for clicks. For example, when a user performs a search, and your ad appears to the audience, you will only be charged if the user clicks on your ad. The impression you get for the ad is free. The cost for the click will be charged on an auction-based model; the higher you bid, the higher the chances are for your business to appear at the top of the results (other factors affect the top position, too) and you must not forget that you will be charged more too.
SEO (Search Engine Optimisation) is a crucial aspect of digital marketing for any business and it is about tweaking and getting references to your website from other websites over time. This helps you rank your website within the first few positions on the results page (when done right) around key phrases and topics that will bring more users to your website. It involves techniques such as keyword research, on-page optimization, technical optimization, link building, and user experience improvements.
The choice between PPC and SEO in digital marketing depends on your specific goals, budget, and timeline. PPC is a digital marketing strategy which can deliver quick results and targeted traffic, making it ideal for immediate visibility and specific campaigns. However, it involves costs for each click. SEO is a long-term strategy that takes time to build organic visibility and rankings but can provide sustained traffic and credibility without direct per-click costs. Many businesses find that a combination of PPC and SEO aligns with their objectives and budget.
Some key benefits of PPC advertising include immediate visibility, precise targeting options, control over budget and ad spend, measurable results, and the ability to test and optimize campaigns in real-time. PPC can also complement other marketing efforts and drive targeted traffic to specific landing pages.
The main benefits of SEO include long-term visibility and organic traffic, cost-effectiveness compared to PPC, improved credibility and trustworthiness, potential for higher click-through rates from organic search results, and the ability to attract relevant and engaged visitors who are actively searching for information, products, or services.
PPC advertising does not directly impact organic search rankings. Google and other search engines treat paid ads and organic search results separately. However, PPC can indirectly benefit SEO efforts by driving traffic to a website, increasing brand visibility, and potentially generating more backlinks and social media mentions, which can positively impact organic search rankings over time.
Include digital marketing goals, objectives and the desired timeframe you expect results. Also, ensure that you have a clear idea about the competition in your target market and other factors such as demographics, however, these factors are best determined by digital marketing professionals.
